Crypto Yield 2025 explores how retail investors are engaging with yield products today — and why adoption remains heavily concentrated on centralized platforms. Drawing on market data and consumer research, the report shows that while millions earn yield through exchanges, most retail users remain cautious, prioritising liquidity, security, and clarity over higher returns. The findings ground on-chain narratives in real consumer behaviour and highlight what will actually drive broader adoption in the years ahead.
Inside the report
How retail investors are earning yield in 2025 — and why centralised platforms dominate
Market sizing data on crypto yield adoption across exchanges and DeFi
What retail users value most: liquidity, security, and simple access
Why trust, transparency, and plain language matter more than APY alone
